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Food trucks roll into RLC
Food trucks fill the streets and parking lots of New York, San Francisco, Chicago, Austin and Portland, Ore. Los Angeles alone counts 9,000 food trucks and carts, including branded vehicles from California Pizza Kitchen and Carl’s Jr. Yet when Ray Villaman, moderator of a trucks panel at the Restaurant Leadership Conference, asked who in the audience has or plans to launch a food truck, only a few hands were raised.
The Social Media 50
In research conducted from late January to mid-February, our staff monitored the two leading social-media channels for restaurants right now, Twitter and Facebook, counting followers and fans, how often consumers discussed the brand and the efforts of operators to foster that give-and-take.
The management of BJ’s Restaurants often uses descriptors like “premium” and “polished” to peg the casual-dining echelon it’s claimed as a niche. Now the co-founders of the high-flying brand are giving a similar upscale nudge to their new entrant in the fast-casual market, a spec-your-own concept called Stacked.