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Franchisors are courting veterans
Meet Rita DeSanno. For 25 years she’s served in the Marines, feeding troops for three wars. Now the master sergeant is leaving the Corps and wondering where she’ll find a foodservice job in a private sector where roughly one out of 10 people is out of work.
On first blush, it’s like learning Warren Buffett has changed his name to Moonbeam and moved into a commune, one sweat lodge over from Donald Trump’s. Panera Bread, one of the restaurant industry’s biggest financial successes, the proof of free enterprise’s potential, the pin-up above the headboard of so many arch-capitalists, isn’t sold on the whole profit-motive thing.