Editor at Large
Articles byPage 297
Restaurant week gets hyper-local
Now that every nook and cranny has its own restaurant week, a growing number of locations are tweaking the formula to create a second promotional opportunity for local eateries.
The week in ideas, August 26, 2011
Normally the industry needs a few days to digest an important notion originating outside its ranks. But restaurant leaders wasted no time in warning that a ground-shaker aired this week will be a crack to the industry’s head.
A controversy involving a McDonald’s in Logan, W.Va., led locals there to embrace social media as a means of punishing the restaurant for a perceived slight. That prompted us to look closer at what many restaurants regard as a Level 5 catastrophe: Outraged consumers using Twitter and Facebook to mount a boycott.
Several hundred of us watched a life being changed tonight. The change-ee will never forget an evening that started with dire concerns about her family’s financial situation and ended with a fresh start, courtesy of two restaurant luminaries who presumably didn’t know her before today. But I’m pretty sure the rest of us will never let it slip from memory, either.