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Random Spottings: Public airing of a Starbucks issue (or not)
Howard Schultz has admitted that he visits the Starbucks Gossip website about once a month for a read on what people are saying about the caffeine empire he leads as CEO. If last week was the occasion for a drop-in, he might be sipping an herbal Tazo right now to ease some jangled nerves.
A controversy involving a McDonald’s in Logan, W.Va., led locals there to embrace social media as a means of punishing the restaurant for a perceived slight. That prompted us to look closer at what many restaurants regard as a Level 5 catastrophe: Outraged consumers using Twitter and Facebook to mount a boycott.