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Peter Romeo

Editor at Large

Articles by
Peter Romeo

Page 318

Random Spottings: Public airing of a Starbucks issue (or not)

Howard Schultz has admitted that he visits the Starbucks Gossip website about once a month for a read on what people are saying about the caffeine empire he leads as CEO. If last week was the occasion for a drop-in, he might be sipping an herbal Tazo right now to ease some jangled nerves.

Marketing

Yelp for more sales

Restaurateurs spit at the mention of Yelp, but a new Harvard study suggests the outraged should quit grumbling and work toward a better review from the service’s civilian critics.

A recent flurry of ratings, all based on consumer rankings, has settled the source of countless barroom, playground and bridge-club brawls once and for all. As the unassailable research shows, the best quickservice concept in the eyes of consumers is clearly ...

Add two legendary names to the list of players looking to capitalize on the burger boom: Domino's founder Tom Monaghan, and NFL-coach-turned-steakhouse-mogul Don Shula.

Chipotle Mexican Grill’s first spin-off, ShopHouse Southeast Asian Kitchen, hasn’t been open for a week yet. But that hasn’t stopped San Francisco Grub Street, the influential foodie website, from already anointing it The Next Big Thing.

Now that every nook and cranny has its own restaurant week, a growing number of locations are tweaking the formula to create a second promotional opportunity for local eateries.

Normally the industry needs a few days to digest an important notion originating outside its ranks. But restaurant leaders wasted no time in warning that a ground-shaker aired this week will be a crack to the industry’s head.

A controversy involving a McDonald’s in Logan, W.Va., led locals there to embrace social media as a means of punishing the restaurant for a perceived slight. That prompted us to look closer at what many restaurants regard as a Level 5 catastrophe: Outraged consumers using Twitter and Facebook to mount a boycott.

It’s probably just a coincidence that the Noid, Domino’s mischief-making mascot, would return to active duty on the very week Wall Street trips into a freefall.

The introduction a few weeks ago of Burger King’s mini-sandwiches was relatively low-key, perhaps a reflection of the limited-time options not being completely new.

The quest for better burgers isn’t leaving the bun behind.The sandwich upgrades underway at several quick-service chains focus as much on the bread as...

No aspect of social media seems to unnerve restaurant chains more than the prospect of a public complaint. Because anyone can post anything, brands fear they’ll be slammed in full view of customers by whiners whose gripes might not even be reality-based.

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