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Rich Shank

Since joining Technomic in 2010, Rich Shank, vice president of Research & Insights, has led the growth of Technomic’s proprietary consumer research practice. He has conducted a diverse number of studies that span from consumer journeys and segmentation to menu optimization and pricing analytics. In his time at Technomic, he has been instrumental in launching our Ignite consumer brand tracking service, our concept testing product and our restaurant pricing practice.

Rich has more than 20 years of industry and academic research experience that spans the long-term care, mental health services, distribution and foodservice markets. He has a Master of Arts degree in sociology from Rutgers, The State University of New Jersey. He earned dual Bachelor of Arts degrees in psychology and sociology from Indiana University-Purdue University at Indianapolis.

Articles by
Rich Shank

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Are plant-based meats a fad, trend or niche?

Technomic's Take: The growth potential for alternative meats has always been more limited than many people thought. But they are not going away from restaurant menus, either.


Automation is an attractive but risky business, so plan accordingly

Technomic's Take: Artificial intelligence and automation have been all the rage since the pandemic. But the technology still carries risks.

Technomic's Take: Preparing holiday meals is a lot of work, as our parents experienced. It's why so many Americans now go to restaurants for part of their meal options.

Technomic's Take: Declining labor force participation is putting pressure on restaurants. Technology that makes workers' lives easier can help address those challenges.

Technomic's Take: Consumers are not necessarily "trading down." They are eating out less, and spending more when they do go out.

Technomic's Take: Customer satisfaction has been dropping, especially with online visits. But in-person interaction can overcome this problem.