Rich Shank
Since joining Technomic in 2010, Rich Shank, senior principal and vice president, innovation, has led the growth of Technomic’s proprietary consumer research practice. He has conducted a diverse number of studies that span from consumer journeys and segmentation to menu optimization and pricing analysis. In his time at Technomic, he has been instrumental in launching our Ignite consumer brand tracking service, our concept testing product and our restaurant pricing practice.
Rich has more than 20 years of industry and academic research experience that spans the long-term care, mental health services, distribution and foodservice markets. He has a Master of Arts degree in sociology from Rutgers, The State University of New Jersey. He earned dual Bachelor of Arts degrees in psychology and sociology from Indiana University-Purdue University at Indianapolis.
Articles by
Rich Shank
Page 1Why would Roark Capital buy Subway?
Technomic's Take: The sandwich chain has been shedding locations since 2016. But the brand may be poised for a sustained turnaround.
Let Threads' weak introduction be a lesson in your tech innovation
Technomic's Take: Putting out a minimally viable product may be easier on the pocketbook, but not being ready for prime time may cost you a lot more.