Articles byPage 5
The week in ideas, December 30, 2011
This week New England restaurants team up in two cities to help cut calories and drunk driving. White Castle might just replace its reputation as a destination for stoners. There’s a fight with a health inspector. And a thank you from a Chinese restaurant.
Chipotle’s bold new marketing plan
Two years ago Chipotle saw a marketing opportunity in the mainstreaming of issues surrounding sustainability, animal welfare and, generally, where food came from, all issues the chain was founded on.