What
Consumers
Want Now

There’s a bit of a dichotomy between the wants and needs of the modern restaurant customer. At times, convenience is the top priority, giving rise to grab-and-go, delivery and other options that aid time-crunched consumers. Other times, diners want “an experience.” Restaurants are treated as a social space, with the in-store experience lasting longer. Whether they want convenience or an experience, though, there are certain factors—judged differently under the two circumstances—that resonate with guests. Here’s a look at the chains that consumers say are doing the best job at hospitality, food, ambiance, value and more.