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Applebee's

Top 500 Chains

Applebee's

 Jun. 12, 2017

The struggling casual-dining chain is focusing on better food and value in its turnaround efforts

Food

4 new takes on traditional appetizers

 By Lizzy Freier on Jul. 25, 2017

Chains are revamping mozzarella sticks, chips, breaded veggies and dips.

Applebee's to close as many as 135 stores

By Peter Romeo on Aug. 10, 2017

Franchisor DineEquity has more than doubled the projection, while also warning of a step-up in closures of IHOP units as well.

Marketing

3 bold-headline restaurant confessions

By Peter Romeo on Sep. 11, 2017

Confession is supposedly good for the soul. These chains are betting it won't hurt business, either.

Marketing

Hmm, sounds familiar: Restaurants recycle old traffic draws

By Peter Romeo on Sep. 27, 2017

The latest flurry of restaurant marketing tactics feel remarkably similar to what other concepts and segments have been doing successfully for some time.

Operations

Restaurants now showing baby boomers some love

By Peter Romeo on Oct. 17, 2017

Chili's and Applebee's are two of the chains betting on the generation they were set to ignore.

Operations

This week’s 5 head-spinning moments: Forced retirements

By Peter Romeo on Oct. 20, 2017

Venerable business principles and concepts were shipped off to the old folks' home this week, worsening observers' neck arthritis.

Leadership

Applebee’s names new chief operations officer

By Restaurant Business Staff on Nov. 09, 2017

The chain has promoted its vice president of operations.

Food

Applebee’s adds new steak and potato LTOs

By Restaurant Business Staff on Nov. 13, 2017

The chain’s Topped Steaks & Twisted Potatoes combo meals start at $12.99.

Marketing

6 restaurant deals to drive Black Friday sales

By Benita Gingerella on Nov. 21, 2017

Operators hope to see a lot of green this Black Friday.

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