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‘Tis the season for sales draws that go beyond gift cards.
But only on a limited scale—for right now.
Acquisitions have made KBP Foods one of the largest and fastest-growing franchises in the restaurant business. But the key to absorbing the expansion has been a notion that harkens back to the earliest days of KFC.
The former McDonald's executive will take the marketing helm at the casual-dining chain.
Shifting consumer demands have hammered the likes of Applebee's and Chili's, and their recovery is uncertain, says RB's The Bottom Line.
The franchisor also plans to announce an acquisition within roughly the next year.
The latest flurry of earnings reports show clear sales and traffic improvement for a number of the sector's big brands.
The franchisee will offer up to 50% off food purchases throughout the month.
A new analysis also shows what differentiates a good user-generated review from a negative one.
The chain is offering a $10 discount to encourage use of the updated components.