Baskin-Robbins

Marketing

Wingstop invites fans to take a bath in ranch dip

Marketing Bites: Baskin-Robbins scoops ice cream at a bottomless brunch. Plus, parents can now dress baby in a Chili’s onesie and Lankybox Kitchen hands out collectible trading cards.

Financing

Baskin-Robbins hopes its new owner and prototype keep its momentum going

The ice cream chain was doing well going into the pandemic, then took off as consumers ordered a lot of treats. And then it was sold to Inspire Brands.

The former SVP of Dunkin' and Baskin-Robbins will have responsibility for the field operations of all of Inspire Brands' holdings.

Taste Tracker: Old Chicago and Oath launch new pizzas; salads with global flavors debut at Noodles & Co. and Saladworks; bubbles pop at Dunkin’; and more menu news of the week.

The veteran of Pret a Manger and Starbucks will build on the overseasl base provided by Inspire’s purchase of Dunkn’ Brands.

Taste Tracker: Christmas in a cup from Dunkin’, Torchy’s Naughty Santa Taco, and spirited sips at Bad Daddy’s Burger Bar

Sweets, sips and toasty sandwiches are the top menu choices.

These limited-time offers are differentiating the menu at restaurant chains.

Operators are tempting customers with cool sweets to lick, sip and spoon up.

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

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