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BJ's Restaurant & Brewhouse

Food

Menu news of the week: 3.16.20

With LTOs in the pipeline before the coronavirus pandemic, restaurants are going ahead with menu launches.

Marketing

BJ’s finds success with a novel dine-in/takeout combo

Customers who spend a certain amount in-restaurant can pick off a special $6 menu of heat-and-eat take-home dishes.

The venture was one of several sales-boosting initiatives outlined by the casual chain after posting a slip in comps and profits for Q3. Also on tap: Tableside ordering via cell phone.

These limited-time offers are differentiating the menu at restaurant chains.

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

The 204-unit casual chain intends to complete an overhaul of all its kitchens by the end of the quarter, while tweaking its delivery and takeout procedures and pushing into catering.

The casual-dining operator plans to make more acquisitions, says RB’s The Bottom Line. One analyst says BJ’s Restaurants would make a good target.

The casual chain is betting that a more comfortable work environment will boost retention, resulting in speedier service, better food quality and ultimately higher sales.

The former Paxti's Pizza CEO brings 25 years of experience in chain operations, including at BJ’s and Chili’s.

The option is intended to boost traffic.

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