BJ's Restaurant & Brewhouse

Marketing

BJ’s launches $10 Pizookie subscription

The Pizookie Pass sold out within an hour Monday. It will entitle 200 loyalty members to the popular dessert every day of September.

Financing

As BJ’s wrestles with inflation, its guests remain unfazed

Customers haven’t reacted to higher prices yet, but more hikes are coming at the casual-dining chain.

As its restaurants staffed up again, sales followed, helping the chain generate its highest revenues ever for the period.

Mayer had been with the chain for more than seven years, most of which were spent as CMO.

The chain was hit harder than most by the COVID-19 variant in December and January, when an “unprecedented” number of its workers got sick.

Employers are also finding that more hours are needed because new hires aren't as efficient.

Ledwith will step down in May after 18 years with the chain. He'll be replaced by SVP of Operations Christopher Pinsak.

Understaffed restaurants had to limit their menus and hours, putting a lid on sales.

The Taco Lover’s Pass, currently launching only at units in Tucson, Ariz., is available via the chain’s app and allows the user to redeem one taco per day for 30 days.

The recent flurry of earnings reports shows a sector enjoying a clear boom. The question is, will it last?

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