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The longtime industry executive comes to the chain from CKE Restaurants.
Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.
Jackie Woodward will take over the CMO post from Randy Poindexter, who is retiring after nearly 30 years.
The moves come the same day the chicken-and-biscuit chain’s acquisition was finalized.
The deal, which takes the chicken and biscuit chain private, is expected to be finalized in the coming months.
The biscuit chain, which is under a purchase agreement, reported comps growth of just 0.1% for company-owned stores.
But the company doesn’t get the valuations that some of its competitors have received, says RB’s The Bottom Line.
Durational Capital Management and The Jordan Company will buy the chicken QSR.
The struggling biscuit chain’s stock climbed on reports that it’s looking for a buyer.
The quick-service chain is also cutting underperforming items from its menu.
These emerging chains are the growth vehicles to watch—the ones poised to be major industry players in the coming years.
Food trends and recipes to keep menus fresh
New restaurants and soon-to-open concepts worth monitoring
RB’s exclusive ranking of the highest-grossing independent restaurants
Peter Romeo highlights the moments restaurateurs miss at their own peril
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