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Buffalo Wild Wings

Marketing

Buffalo Wild Wings mixes two trends into one wild cocktail

 By Joe Guszkowski on Mar. 12, 2026

The Espresso Proteini contains Muscle Milk protein powder and is flavored like a chicken wing. The chain says the unusual combination is “uniquely B-Dubs.”

Leadership

Sonic owner Inspire Brands reconfigures its leadership team

 By Jonathan Maze on Dec. 10, 2025

John Kelly was named brand president of Sonic and John Dawson was named president of U.S. development and the company brought in leadership to oversee its fast-casual Buffalo Wild Wings Go concept.

Financing

These full-service restaurant chains opened the most locations last year

By Joe Guszkowski on Jul. 01, 2025

In an overall down year for full-service unit growth, these five brands bucked the trend. And the leader might surprise you.

Financing

Dave's Hot Chicken provides Roark Capital with some needed growth

By Jonathan Maze on Jun. 04, 2025

The Bottom Line: More than half of the private-equity firm’s restaurant chains shrunk last year, including Arby’s, Subway and Sonic. And only six of its chains, not counting Dave’s, grew more than average.

Marketing

Restaurants jump through hoops to lure March Madness fans

By Patricia Cobe on Mar. 26, 2025

College basketball fever goes beyond sports bars and wing joints this year, as steakhouses, pizza chains and Asian concepts compete to score big.

Marketing

All-you-can-eat wings deliver traffic spike for Buffalo Wild Wings

By Joe Guszkowski on Jun. 06, 2024

Visits jumped by as much as 74% on days the promotion ran last month, according to data from Placer.ai.

Marketing

Buffalo Wild Wings tempts fate with all-you-can-eat wings deal

By Joe Guszkowski on May 17, 2024

The casual-dining chain is taking a cue from none other than Red Lobster by offering bottomless wings for $20. “What can go wrong?” it said.

Emerging Brands

Buffalo Wild Wings has big plans for small-scale spinoff BWW Go

By Joe Guszkowski on Apr. 11, 2024

The full-service chicken wing chain this week opened its 100th Go location and has franchisee commitments to open nearly 600 more of the takeout-focused restaurants.

Financing

Inspire Brands is apparently considering an IPO

By Jonathan Maze on Feb. 15, 2024

The owner of Dunkin' and Arby's is in the early stages of discussions on an initial public offering that could value the company at $20 billion, according to Bloomberg.

Leadership

Inspire Brands is making a big change to its organizational structure

By Jonathan Maze on Nov. 30, 2023

Scott Murphy was named chief brand officer and will oversee the company’s restaurant brands in the U.S., while Dan Lynn was named chief commercial and restaurant officer.

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