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Home of the made-to-order Whopper and other flame-grilled burgers
According to another Nielsen study, restaurant ads—especially QSRs'—dominated among millennials for memorability, with Wendy's Pretzel Bacon Cheeseburger topping the list.
The Whopperrito will roll out later this month.
Consumers reveal which chain limited-time offers they are most likely to order based on the name and description.
Employees in 19 states filed 28 complaints, alleging they suffered grease burns and other injuries because of understaffing and disregard for safety by restaurants in the chain.
Chain restaurants are discovering that nostalgia sells.
Larger world events turned restaurateurs' heads this week. Here are the reactions that spun observers' noggins.
Want to create a buzz with your next marketing campaign? Send a jumbo postcard. And I mean jumbo... think 10" x 15" or even 24" x 36"! It's fun, it's easy and it's very effective at building your brand.
The first Amy’s Drive-Thru will specialize in prepared-from-scratch vegetarian food, including burgers.
A look back at the most surprising, fun and thought-provoking menu fare at chains this past year.
These emerging chains are the growth vehicles to watch—the ones poised to be major industry players in the coming years.
Food trends and recipes to keep menus fresh
New restaurants and soon-to-open concepts worth monitoring
RB’s exclusive ranking of the highest-grossing independent restaurants
Peter Romeo highlights the moments restaurateurs miss at their own peril
Ideas from the field you may want to borrow