Cheesecake Factory

Consumer Trends

So Long, Dining Rooms

As off-premise continues to grow, an omnichannel approach may be on the horizon.

Ending on a sweet note

Tempting customers to buy dessert is a surefire way to boost dinner and lunch checks. But that means offering an irresistible and varied selection that hits every diner’s sweet spot. Suppliers have stepped up to the dessert plate with ingredients and products for operators at every level—from QSR grab-and-go treats to comforting family-dining pies and ice creams, to the speed-scratch cakes, pastries and mousses that differentiate casual menus.

Overall, the varied menu category is flat, up .3% in sales to $23.9 billion and .5% in units to 7,792.

What do consumers really think about fast-food wages? Our "man on the street" takes the issue straight to the people (hypothetically) to find out.

The successes or failures of one big fast-casual brand have the ability to drastically shift results.

The industry caught a glimpse of tomorrow through The Cheesecake Factory’s little-noticed discussion of Grand Lux’s future, Starbucks’ embrace of a new digital-wallet strategy, McDonald’s preview of a new service lab, and a mysterious posting about social media’s ill effects on service speed. And then there was the close-to-home lesson from a retailer on harnessing tech to cut risks to guests.

When it comes to restaurant brands, the sales leaders are not always consumers’ favorites for a variety of reasons. Chains best at parlaying customer satisfaction into sales are hard to beat.

A portion of the public is stuck on the falsehood that a server is only paid $2.13 an hour, plus the few bucks they might pocket in tips.

The chain will now offer its Sunday brunch menu on Saturdays, too.

A true challenger to the Cronut appears, along with signs of a deeper dive into groceries by The Cheesecake Factory, less yelling at Red Robin, a return to crazy restaurant theming and crow being added to the menu of Jack in the Box.

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