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Chili's Grill & Bar

Marketing

Chili’s is launching an online merch store

 By Joe Guszkowski on Mar. 11, 2022

The chain will sell limited quantities of shirts, hats, socks and more to celebrate its 47th birthday.

Financing

Brinker's happy holidays end on sour omicron note

 By Joe Guszkowski on Feb. 02, 2022

The variant led to staffing headaches at Chili’s and Maggiano’s in January, putting a kink in their comeback from COVID.

Leadership

Wyman Roberts led Brinker over the bridge and onto a new path

By Joe Guszkowski on Jan. 26, 2022

The CEO of Chili’s and Maggiano’s leaned on a lifetime of restaurant experience to weather a challenge no one was prepared for, creating a new blueprint for growth in the process.

Financing

Chili’s parent sees hiring improve, but holidays could pose challenge

By Joe Guszkowski on Nov. 03, 2021

Brinker International is adding an average of 1,000 workers a week at Chili’s and Maggiano’s going into a busy season.

Financing

Chili’s is raising prices to combat rising labor, food costs

By Joe Guszkowski on Oct. 20, 2021

Parent Brinker International saw operating margins fall in the first quarter but said demand remains strong.

Workforce

Chili's parent eyes $18 hourly wage by 2023

By Joe Guszkowski on Oct. 01, 2021

The raise is one part of Brinker International's plans to create a more socially conscious and sustainable business.

Financing

Chili's parent buys 23 units from a longtime franchisee

By Peter Romeo on Sep. 02, 2021

Brinker International, which is buying up franchised units, did not reveal how much it paid Chesapeake Foods for the Mid-Atlantic region restaurants.

Emerging Brands

Chili's parent bets on a second virtual concept

By Peter Romeo on Aug. 18, 2021

Maggiano's Italian Classics features Italian standards, with an emphasis on $10 lunch combos.

Financing

Chili's shoots past 2019 sales levels, but Maggiano's lags

By Peter Romeo on Aug. 18, 2021

Comps for both brands were helped by the It's Just Wings virtual concept, but off-premise business slipped overall.

Marketing

Chili's and its virtual spinoff have a new marketing SVP: Michael Breed

By Peter Romeo on Jun. 30, 2021

The 17-year Brinker International veteran will be involved in growing the company's virtual operations as well as overseeing all domestic marketing for Chili's.

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