Chili's Grill & Bar

Marketing

Chili’s is launching an online merch store

The chain will sell limited quantities of shirts, hats, socks and more to celebrate its 47th birthday.

Financing

Brinker's happy holidays end on sour omicron note

The variant led to staffing headaches at Chili’s and Maggiano’s in January, putting a kink in their comeback from COVID.

The CEO of Chili’s and Maggiano’s leaned on a lifetime of restaurant experience to weather a challenge no one was prepared for, creating a new blueprint for growth in the process.

Brinker International is adding an average of 1,000 workers a week at Chili’s and Maggiano’s going into a busy season.

Parent Brinker International saw operating margins fall in the first quarter but said demand remains strong.

The raise is one part of Brinker International's plans to create a more socially conscious and sustainable business.

Brinker International, which is buying up franchised units, did not reveal how much it paid Chesapeake Foods for the Mid-Atlantic region restaurants.

Maggiano's Italian Classics features Italian standards, with an emphasis on $10 lunch combos.

Comps for both brands were helped by the It's Just Wings virtual concept, but off-premise business slipped overall.

The 17-year Brinker International veteran will be involved in growing the company's virtual operations as well as overseeing all domestic marketing for Chili's.

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