Chipotle Mexican Grill

2017 Top 500: Mexican

The Mexican category overall saw sales increase by 0.9% to $18 billion and units by 4.1%, to 12,656.

Operations

Restaurants gear up for the Super Bowl

This weekend should be big for chains doing more delivery and takeout.

I've always been a big fan of Chipotle Mexican Grille's menu and business model. What's there not to like about ordering very tasty burritos and bowls custom-built before your eyes with top quality, carefully sourced ingredients? I guess the long lines are one drawback, but they don't seem to keep the faithful away.

Quantum leaps in sales and traffic were only part of the narrative for Chipotle’s most recent quarter. The chain scored significant gains in throughput and customer engagement as well.

Most of the increase came from traffic increases, a result in part of cranking six more customers per hour through the line during the lunch and dinner rushes.

The “Friend or Faux” campaign teaches consumers about fast-food ingredients through an online game.

The burrito chain’s reputation has been knocked as hard as General Motors’ was in 2014, a recent survey shows.

After four months, the CDC defends what and when information was aired about the December outbreak.

With new outlets providing less of a return, operators are directing capital elsewhere.

The fast-casual icon is climbing back from a series of food safety fiascos that crippled sales

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