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Cracker Barrel

Financing

Cracker Barrel responds to scrutiny of employee travel rules

 By Joe Guszkowski on Feb. 04, 2026

The family-dining chain clarified its meal policy after the Wall Street Journal reported that staff were instructed to eat at Cracker Barrel while on the road.

Financing

Cracker Barrel cuts corporate staff as sales and profits tumble

 By Joe Guszkowski on Dec. 09, 2025

The restructuring comes after a difficult quarter for the family-dining chain, which is still reeling from its logo misstep, plus a tough economy. It expects a recovery to take some time.

Financing

Cracker Barrel board member ousted following activist pressure

By Joe Guszkowski on Nov. 20, 2025

Gilbert Dávila stepped down after losing a shareholder vote Thursday. It was a win for investor Sardar Biglari’s latest fight against the family-dining chain, but shareholders rebuffed him on other issues, including re-electing CEO Julie Masino.

Financing

Sardar Biglari gets some help in fight against Cracker Barrel

By Joe Guszkowski on Nov. 10, 2025

Two key shareholder advisory firms are backing the activist’s argument that change is needed at the floundering family-dining chain, including the ouster of board member Gilbert Dávila. But they recommended that CEO Julie Masino remain in place.

Financing

Sardar Biglari talks Cracker Barrel and compares himself, again, to Michelangelo

By Jonathan Maze on Oct. 27, 2025

The Bottom Line: The activist investor, who almost never talks to the media, took shots against the family-dining chain with the New York Post. And he again made some strange comparisons.

Operations

Cracker Barrel to step up training for kitchen staff ahead of holidays

By Joe Guszkowski on Oct. 21, 2025

Cracker Barrel launches enhanced kitchen training for staff ahead of holiday menu rollout as chain works to recover from logo backlash and traffic declines.

Marketing

Cracker Barrel parts ways with agency behind new logo

By Joe Guszkowski on Oct. 03, 2025

The family-dining chain also made several leadership changes as it looks to get back on track following its rebranding debacle.

Technology

Cracker Barrel logo backlash was fueled by bots, data shows

By Joe Guszkowski on Sep. 29, 2025

More than 44% of social posts made during the first 24 hours of the logo debacle were likely created by automated accounts with an agenda, according to PeakMetrics.

Financing

Was Cracker Barrel’s redesigned logo worth all that?

By Jonathan Maze on Sep. 24, 2025

The Bottom Line: The family-dining chain had been outperforming its competitors and the broader full-service sector, until a social-media uproar tanked it all. But some of the loudest critics had clear agendas.

Leadership

Activist investor Sardar Biglari continues Cracker Barrel pressure via billboard

By Lisa Jennings on Sep. 23, 2025

Working Lunch: This week's political podcast looks at why one investor won't let the casual-dining chain's logo saga go. And how brands can steer clear of the political tension around Charlie Kirk's death.

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