Cracker Barrel

Marketing

5 digital ways chains aim to lure undecided diners

A new report gives a glimpse into some of the outreach tactics restaurants are using online.

To market, to market

Shopping for business ideas in the grocery aisle. If our team spends one more hour at Chicago’s Eataly, we’ll have to start forwarding our mail there.

These marketing mishaps and wins left a mark on operators and consumers.

The venture will feature Southern foods and specialize in biscuits.

See which brand beat Denny’s, Applebee’s and others in a new ranking of full-service concepts by the strength of their customer following.

See what the family-dining brand has been baking up with its new fast-casual concept.

These eight operators are betting on convenience, tempting busy home cooks with prepared turkeys, sides and desserts to go.

In addition to measuring chains’ operational attributes, Technomic also rated their connections to consumers through a series of questions designed to gauge loyalty and perception of a brand.

Frequent past failures haven't discouraged full-service chains from trying fast-casual concepts. Here's a look at the latest experiments.

Consumers reveal which chain limited-time offers they were most likely to order based on the name and description.

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