Dave & Buster's

Marketing

The newest marketing trick: Pricing from the wayback machine

Marketing Bites: Chains go back to the future on menu prices despite inflation, Dave & Buster’s celebrates the indoors and more marketing news of the week.

Financing

Dave & Buster’s completes its Main Event acquisition

With the close of the $835 million deal, first announced in April, Main Event CEO Chris Morris will lead the two food-and-games chains.

The food-and-games chain intends to turn one of its stores into a bed and breakfast inn for one night. It's part of the brand's claim that it's the place to be at night.

The food-and-games chain reported same-store sales growth of 10.9% over 2019, but food and beverage sales are down and so are special events.

Main Event CEO Chris Morris will head the combined eatertainment group, which will have nearly 200 North American locations.

The food-and-games operator said it’s seeing significant pent-up demand for gathering in its restaurants and is working to boost its late-night business.

The food-and-games chain partnered with the mixed martial arts organization to show all of the matches in its bars nationwide.

Sweet & Sour: Nancy Kruse and Peter Romeo look at the oft-voiced theory that the pandemic has shifted the focus of restaurant customers and operators to the convenience of takeout and delivery. Neither one is buying it. Some axe throwing and a drink, anyone?

The food-and-games chain said it’s looking for ways to maximize the midday daypart. But that will likely entail a rethinking of its food-and-beverage operations.

Michael Quartieri comes to the food-and-games chain from LiveOne, a global audio and video platform. He replaces Scott Bowman.

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