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Tim Hackbardt, who worked for the chain from 1999 to 2003, will take over marketing efforts for the quick-service brand.
Chefs and operators are busy this week gearing up for the season.
Menu items featuring cheese, meat and potatoes rank high this fall.
Weak sales and high costs sent the Mexican fast-food chain’s shares plunging.
The Mexican chain says that the newly created position will help it focus on “four-wall operations.”
The Mexican fast-food chain is in danger of a delisting following the departure of an independent director.
The company is reportedly getting interest from both private-equity firms and strategic buyers.
The chain’s Beyond Tacos proved popular but haven’t helped it generate transaction growth or prevent a July sales slowdown.
The company is doubling down on plant-based Beyond Meat by adding it to burritos.
The Mexican QSR says the product has helped reverse a steep traffic slide in the first quarter.
These emerging chains are the growth vehicles to watch—the ones poised to be major industry players in the coming years.
Food trends and recipes to keep menus fresh
New restaurants and soon-to-open concepts worth monitoring
RB’s exclusive ranking of the highest-grossing independent restaurants
Peter Romeo highlights the moments restaurateurs miss at their own peril
Ideas from the field you may want to borrow