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El Pollo Loco


3 cautionary restaurant tales from 2015

Here are 3 misjudgments from the past year that hold lessons for every operator. The common blunder: Not listening and therefore misreading the customer.


Restaurant menus spotlight seafood for Lent

Seasonal promotions for fish and shellfish dishes are accelerating at chains.

At El Pollo Loco’s Southern California headquarters, the staff has adjusted to moving at what it calls “the speed of Sather,” says VP of Marketing Mark Hardison.

The better-for-you chicken concept added a mobile app and online ordering capabilities

See which 10 chains are winning with chicken that consumers say they can't get anywhere else.

El Pollo Loco, Pollo Tropical and Del Taco all struggle in the Lone Star State.

Bernard Acoca is taking over for retiring President and CEO Steve Sather.

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