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First Watch

Operations

First Watch closes more than 300 corporate stores

 By Peter Romeo on Apr. 14, 2020

The breakfast and lunch chain pledged to provide restaurant managers with a bonus when they're rehired so their annual pay for the year will remain the same.

Food

Protein-packed bowls pump up breakfast menus

 By Patricia Cobe on Mar. 02, 2020

Consumers are seeking more protein in the morning.

Food

10 LTO standouts in the new year

By Patricia Cobe on Feb. 10, 2020

Diners crave both healthier fare and comfort foods in winter.

Leadership

First Watch hires a chief transformation officer

By Peter Romeo on Jan. 14, 2020

Greg Barber joins the daytime-dining chain after nearly a decade with PepsiCo.

Marketing

10 limited-time offers with top consumer appeal

By Patricia Cobe on Sep. 13, 2019

These LTOs scored high for craveability in Technomic’s recent survey.

Top 500 Chains

First Watch

May 03, 2019

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

Marketing

Comfort food makeovers reign among this winter’s tempting LTOs

By Patricia Cobe on Jan. 14, 2019

Consumers favored familiar dishes with a twist in December. These seven stood out in Technomic’s monthly survey.

Emerging Brands

A look inside Sun & Fork: First Watch’s new fast-casual concept

By Jonathan Maze on Jan. 04, 2019

The full-service breakfast and lunch concept is getting into the fast-casual business.

Marketing

These are the 10 best-reviewed large restaurant chains

By Jonathan Maze on Dec. 18, 2018

Darden Restaurants dominated TripAdvisor’s list of the best-reviewed small and medium-sized chains.

Financing

First Watch’s Chris Tomasso on breakfast business growth

By Jonathan Maze on Sep. 05, 2018

In this episode of RB's podcast, “A Deeper Dive,” the new CEO of the fast-growing chain talks about its keys to success.

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