Five Guys Burgers and Fries

‘Yo’ mama’ snipes resound in latest restaurant marketing

The barbs aren't always kind, but chains are hoping they may be memorable.


How leading chains stack up by menu size

The top and fastest-growing chains don’t always align with average total menu items in their sectors.

A restaurant chain's sales don't always reflect customer satisfaction, and vice versa. Here, we rank the leading limited-service chains using a formula that includes financials, consumer satisfaction and value.

The fast casual is widely cited as the model for better-burger concepts

From c-store hires to tickets replacing reservations and McDonald’s unflinchingly disclosing what it’s selling, the restaurant industry looked at times like it was in a different business.

Restaurants took aim at a number of trends to bolster business, but their marksmanship wasn’t always keen. Oh, was it not keen.

More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.

More than 1,000 top-level chain executives came together to compare approaches to common problems and opportunities. The resulting discussions at the Restaurant Leadership Conference covered a lot of ground, including the latest challenges in building off-premise sales.

The top three burger chains, all QSRs, own two-thirds of the category's sales.

Four years after multiple frozen-yogurt concepts landed in our Future 50's top 10, the list is down to one. Has the fro-yo craze reached its cold, swirly peak?

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