This week’s 5 head-spinning moments: Customers turn stupid
The customer isn't always right. Sometimes the consumer isn’t even sane, as events of the past week attest.
Get in the game
Now that every other venue offers big screen TVs and half-price beers, it’s crucial to start building a loyal customer base early through strategic promotions. And there’s still time to snag sports fans, as football fever really heats up with preseason August games.