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Hooters

Marketing

Hooters offers complimentary meal for first responders

All active EMTs, firefighters and police officers will be able to select a free entree from a special menu.

Sleeper stories of the week

Some of the industry’s most interesting developments weren’t the big headline-grabbers. But any savvy restaurateur wouldn’t want to miss these developments.

Future 50: Emerging Brands

Twin Peaks

Jun. 24, 2014

“Breastaurant” Twin Peaks is a casual-dining concept that offers a varied menu complemented by cold beers.

Financing

Get in the game

Aug. 20, 2014

Now that every other venue offers big screen TVs and half-price beers, it’s crucial to start building a loyal customer base early through strategic promotions. And there’s still time to snag sports fans, as football fever really heats up with preseason August games.

One Boomer’s explanation of polished casual’s rising appeal

By Patricia Cobe on Feb. 12, 2015

Fast casual pulled away QSR customers looking for a more upscale experience. One picky consumer is finding the same dynamic leads her to the casual dining chains that don’t feel like one.

NYC restaurants learn to prep for attacks

By Peter Romeo on Jan. 21, 2016

The N.Y.P.D. is working with local operators and other businesses to thwart terrorists and share information.

Marketing

April Fools’ Day promos out of left field

By Kelsey Nash on Apr. 01, 2016

Hooters buys a private island, a QSR gets into drone delivery and more.

Consumer Trends

Top 10 most welcoming chains for solo diners—and 5 that still have work to do

By Sara Rush Wirth on Dec. 15, 2016

A look at the top chains winning with solo diners—as well as those scoring high with most consumers but missing the mark when it comes to dine-alone guests.

Operations

This week’s 5 head-spinning moments: Crisis signs

By Peter Romeo on Feb. 03, 2017

Is the industry going a little crazy, or is it just a garden-variety midlife crisis? Here's the evidence to consider.

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