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The Week in Ideas, May 11, 2012

A special idea we send out to our friends at Sonic in Tennessee. Plus, an unusual amount of cleavage for one issue of Week in Ideas.


Hooters offers complimentary meal for first responders

All active EMTs, firefighters and police officers will be able to select a free entree from a special menu.

Some of the industry’s most interesting developments weren’t the big headline-grabbers. But any savvy restaurateur wouldn’t want to miss these developments.

“Breastaurant” Twin Peaks is a casual-dining concept that offers a varied menu complemented by cold beers.

Now that every other venue offers big screen TVs and half-price beers, it’s crucial to start building a loyal customer base early through strategic promotions. And there’s still time to snag sports fans, as football fever really heats up with preseason August games.

Fast casual pulled away QSR customers looking for a more upscale experience. One picky consumer is finding the same dynamic leads her to the casual dining chains that don’t feel like one.

The N.Y.P.D. is working with local operators and other businesses to thwart terrorists and share information.

Hooters buys a private island, a QSR gets into drone delivery and more.

A look at the top chains winning with solo diners—as well as those scoring high with most consumers but missing the mark when it comes to dine-alone guests.

Is the industry going a little crazy, or is it just a garden-variety midlife crisis? Here's the evidence to consider.

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