Hooters

Marketing

3 rookie promos for football season

These chains are taking a different tack to drawing pigskin fans this fall.

The week in ideas, August 19, 2013

This week: restaurant critics without expense accounts, getting rid of tips and getting better service, Hooters comes out as feminist and dressing up the dress jacket.

When the happy talk is all about taxes, you know this was a good spell for restaurants. Also on the plus side: a cover-up for breastaurants, a lovefest for the big burger chains and bitcoins make an inroad.

A loud note of disharmony could be heard within the restaurant industry this week, particularly among its Italian combatants.

The Tilted Kilt brings its motto “A cold beer never looked so good” to life with Hooters-esque servers in short plaid kilts, matching halters and midriff-baring blouses.

With the Super Bowl right around the corner, it pays off to have a blockbuster A/V system. See how a high-tech remodel has helped Hooters become a destination for sports lovers.

Normally this space deals with gee-whiz developments. But this week’s standout moments were less likely to spin heads than to preoccupy them with a question: What is wrong with these people?

Nearly half plan to share their restaurant experiences on social media.

Music can help make or break a restaurant experience, so with help from Technomic, we found the top 10 casual-dining playlists.

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