IHOP

Marketing

5 restaurant publicity stunts aimed at holding late-summer traffic

Are they likely to succeed in snagging attention and sales? Decide for yourself.

Financing

Applebee’s hits a dip in its comeback

Same-store sales for Q2 slipped 0.5% because of a decline in dinner sales and a missed marketing opportunity, executives said.

The channel may be different, but the challenges are likely to be familiar.

A year after its IHOb marketing stunt went viral, the pancake chain is at it again.

He will take over for Darren Rebelez, who is leaving “to pursue another opportunity.”

This time the “P” is changing to, well, “P.”

Limited-time offers that differentiate the menu are creating buzz this season.

Technomic’s look into global menu innovation reveals some surprises.

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

Parent Dine Brands plans to invest in capabilities ranging from better in-store Wi-Fi to geolocation systems that signal the arrival of a takeout customer.

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