Continue to Site >>>

IHOP

Marketing

Restaurants scare up spooky treats for Halloween

 By Patricia Cobe on Oct. 14, 2019

Wacky menu items and more capture the Halloween holiday spirit—and spirited customers. Here’s how operators are celebrating Halloween 2019 with treats.

Emerging Brands

Full-service chains test-drive a fleet of new growth vehicles

 By Peter Romeo on Sep. 18, 2019

Diversification into new concepts is sweeping through casual dining in particular. Here’s a rundown of who’s trying what.

Marketing

10 top-scoring summertime LTOs

By Patricia Cobe on Aug. 16, 2019

Consumers gave high marks to these limited-time offers on chain menus.

Marketing

5 restaurant publicity stunts aimed at holding late-summer traffic

By Peter Romeo on Aug. 13, 2019

Are they likely to succeed in snagging attention and sales? Decide for yourself.

Financing

Applebee’s hits a dip in its comeback

By Peter Romeo on Jul. 31, 2019

Same-store sales for Q2 slipped 0.5% because of a decline in dinner sales and a missed marketing opportunity, executives said.

Leadership

IHOP’s Rebelez returns to c-stores as Casey’s CEO

By Peter Romeo on Jun. 06, 2019

The channel may be different, but the challenges are likely to be familiar.

Marketing

IHOP: We’re now calling our burgers ‘pancakes’

By Heather Lalley on Jun. 03, 2019

A year after its IHOb marketing stunt went viral, the pancake chain is at it again.

Leadership

Jay Johns named IHOP president

By Jonathan Maze on Jun. 03, 2019

He will take over for Darren Rebelez, who is leaving “to pursue another opportunity.”

Marketing

IHOP plans another name change

By Peter Romeo on May 28, 2019

This time the “P” is changing to, well, “P.”

Consumer Trends

10 unique LTOs for spring

By Patricia Cobe on May 14, 2019

Limited-time offers that differentiate the menu are creating buzz this season.

  • Page 7