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IHOP

Financing

Applebee’s turnaround gains traction in Q2

 By Peter Romeo on Aug. 01, 2018

The casual giant generated a 5.7% comp gain, but closed 30 stores.

Leadership

Who would Restaurant Business draft as restaurant all-stars

 By Peter Romeo and Sara Rush Wirth on Jul. 17, 2018

Trout? Harper? Judge? Step aside, MLB. Here are the real standouts to watch this summer, as determined by some critical fans.

Marketing

IHOP is IHOP again

By Peter Romeo on Jul. 10, 2018

The family chain’s promotional focus is back on pancakes in a one-day deep discount.

Marketing

An inside look at the IHOb campaign

By Jonathan Maze on Jun. 27, 2018

In the latest episode of RB's "A Deeper Dive," IHOP President Darren Rebelez talks about the company’s buzzy burger-centric move.

Marketing

From IHOP to IHOb: Just how big was the chain’s name reveal?

By Heather Lalley on Jun. 15, 2018

At a high point, 86,000 tweets per hour mentioned IHOP’s burger launch.

Top 500 Chains

IHOP

Jun. 14, 2018
Marketing

International House of Burgers? Really?

By Jonathan Maze on Jun. 14, 2018

The marketing stunt was great, but the ending was a disappointment, says RB’s The Bottom Line.

Marketing

IHOP bet big on burgers, got a deserved salute

By Peter Romeo on Jun. 14, 2018

The chain’s publicity stunt was run up a flagpole, and it flew.

Operations

1st Applebee’s-IHOP hybrid restaurant set to open

By Peter Romeo on Jun. 13, 2018

The one-of-a-kind unit will serve the diverse clientele of downtown Detroit.

Marketing

IHOP generates social media buzz with temporary name change to IHOb

By Heather Lalley on Jun. 11, 2018

The pancake chain “rebrands” to highlight its new burger menu, with hopes of lifting late-day sales.

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