IHOP

Marketing

IHOP bet big on burgers, got a deserved salute

The chain’s publicity stunt was run up a flagpole, and it flew.

Operations

1st Applebee’s-IHOP hybrid restaurant set to open

The one-of-a-kind unit will serve the diverse clientele of downtown Detroit.

The pancake chain “rebrands” to highlight its new burger menu, with hopes of lifting late-day sales.

The appointment of Thomas Song fills a gap in Dine Brands Global's turnaround team.

The chain's improved performance is proof full-service chains are holding their own against fast casual, executives stressed.

NPD's Consumer Reports on Eating Share Trends, which tracks consumer use of restaurants, reported that consumer spending grew by 2 percent during the same...

With Applebee's and IHOP sharing more than 75 percent of their vendor partners, CSCS will leverage the buying power of thousands of restaurants to secure...

GLENDALE, CA (October 20, 2010)—IHOP, one of America's favorite restaurants for breakfast, lunchand dinner, celebrated the company's success and honored...

As restaurateurs are we our own worst enemy? The question is not meant to be rhetorical. In fact, I hope it spurs conversation and generates answers from many different viewpoints. From my perspective, the answer is an overwhelming yes. And if we don’t change, our industry is at risk of losing its place as a cornerstone of our economy.

The lending needed to open or buy franchised businesses this year will fall about $2 billion short of demand, thwarting the creation of up to 80,000 jobs at restaurants and other enterprises, according to new research from the International Franchise Association.

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