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Jack in the Box

Financing

With traffic challenged, fast food turns up the marketing heat

Deals and gimmicks show how competitive QSR is, but there are definite dangers, says RB’s The Bottom Line.

Financing

The burger business takes a big hit

Chains like McDonald’s and Shake Shack find themselves torn between pricing and traffic, says RB’s The Bottom Line.

The company hopes the improvements and a focus on speed will bolster sales.

Jack in the Box was dead-on in figuring a suggestively worded ad campaign would stir controversy. The same sort of foresight might’ve helped an upstart chain from sounding racially insensitive. But the true recent nightmares were the actual ones reported by restaurant employees.

The push to lower prices, and rely heavily on franchisees, could hurt more operators, says RB’s The Bottom Line.

He says the company won’t discount more than it already has out of concern for its franchisees’ margins.

The chain is giving away burgers this week as part of the service’s introduction at 1,000 locations.

Bloomin' Brands agreed to add an industry veteran to its board under an agreement with Jana Partners, one of two shareholders that have been sympathetic to spinning off secondary brands.

Want a restaurant chain? Find a company selling a secondary concept, says RB's The Bottom Line.