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Jack in the Box

Financing

With traffic challenged, fast food turns up the marketing heat

Deals and gimmicks show how competitive QSR is, but there are definite dangers, says RB’s The Bottom Line.

Financing

The burger business takes a big hit

Chains like McDonald’s and Shake Shack find themselves torn between pricing and traffic, says RB’s The Bottom Line.

Financing

Jack in the Box is making a huge investment in drive-thrus

By Jonathan Maze on Aug. 10, 2018

The company hopes the improvements and a focus on speed will bolster sales.

Marketing

This week’s restaurant nightmares: Language, people

By Peter Romeo on Aug. 08, 2018

Jack in the Box was dead-on in figuring a suggestively worded ad campaign would stir controversy. The same sort of foresight might’ve helped an upstart chain from sounding racially insensitive. But the true recent nightmares were the actual ones reported by restaurant employees.

Top 500 Chains

Jack in the Box

Jun. 14, 2018
Financing

Why refranchising and value don’t mix

By Jonathan Maze on May. 22, 2018

The push to lower prices, and rely heavily on franchisees, could hurt more operators, says RB’s The Bottom Line.

Financing

Jack in the Box CEO Lenny Comma takes a jab at QSR discounting

By Jonathan Maze on May. 17, 2018

He says the company won’t discount more than it already has out of concern for its franchisees’ margins.

Operations

Jack in the Box launches delivery

By Jonathan Maze on Mar. 26, 2018

The chain is giving away burgers this week as part of the service’s introduction at 1,000 locations.

Operations

Outback parent bows to an activist investor

By Peter Romeo on Mar. 01, 2018

Bloomin' Brands agreed to add an industry veteran to its board under an agreement with Jana Partners, one of two shareholders that have been sympathetic to spinning off secondary brands.

Financing

How to get a restaurant chain at a discount price

By Jonathan Maze on Feb. 28, 2018

Want a restaurant chain? Find a company selling a secondary concept, says RB's The Bottom Line.