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KFC

Marketing

KFC targets younger consumers with its new ad campaign

Check out the new ad from the chicken chain’s new creative lead agency MullenLowe, “Finger Lickin’ Good.”

Financing

McDonald's and Starbucks temporarily close restaurants in Russia

KFC owner Yum Brands is also pausing development and assessing its options in the country as restaurants join other businesses in reacting to the invasion of Ukraine.

The chain lost its status as the country’s biggest chicken concept. But eight years of same-store sales growth, new remodels and an improved outlook has the company looking forward.

A huge percentage of the business at major quick-service restaurants, including McDonald’s, Starbucks and KFC, is coming through apps, delivery and kiosks.

The advertising and marketing firm, based in Boston, will become its lead agency of record, effective immediately.

The owner of KFC, Taco Bell, Pizza Hut and Habit opened nearly 4,200 new restaurants worldwide last year, which the company says is an industry record.

The owner of KFC, Taco Bell and Pizza Hut is working with the University of Louisville and Howard University on an MBA-level program to help women and people of color interested in franchising.

The QSR is partnering with YouTube star Liza Koshy to launch the plant-based “Kentucky Fried Miracle” on Monday.

These developments made industry news in 2021 but expect to see them surge into bigger trends next year.

But this time, the fried chicken chain is giving customers who buy a firelog, or who order on its app, a chance to win a stay at a "KFC Firelog Cabin."

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