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Krispy Kreme

Marketing

Weed, taxes and high gas prices give marketers plenty of hooks

Marketing Bites: Current events are offering some good fodder for discounts, Baskin-Robbins debuts a rebrand and more marketing news of the week.

Financing

Krispy Kreme takes delivery-only shops to the U.S.

The doughnut chain is planning to open what it calls “dark shops” for delivery orders to the U.S. and Mexico this year after testing the idea in the U.K.

Heart-shaped pizzas, doughnuts and trays; Hard Rock's Super Bowl and Valentine’s specials; football themes at BWW, Subway and Moe’s.

The company sees itself as an omnichannel treat company. But don’t expect the chain’s doughnuts to be everywhere.

The doughnut chain’s stock plunged 7% even after the company said earnings and profits would be better than expected.

The doughnut chain raised prices in September, for the second time this year, to offset its higher costs.

Global flavors trend at Firehouse, Ledo Pizza and Cava; Newk’s, Sweetgreen and Dog Haus play up plants; Toasted Yolk and Eggs Up Grill go big on breakfast; and Krispy Kreme and Eureka get spooky.

The doughnut chain said it would give vaccinated customers two free doughnuts any time next week.

The newly public chain is generating more sales per location, thanks to more frequent deliveries of doughnuts through its “hub-and-spoke” system.

The doughnut chain priced its offering at $17 per share, which was below its expected range.

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