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McDonald's

Financing

More customers boost McDonald's

In 2017, the company generated positive traffic for the first time in five years.

McDonald's Commits to Sourcing Sustainable Palm Oil

OAK BROOK, IL(October 19, 2011 - Marketwire)—McDonald's Corporation announced its membership in the Roundtable on Sustainable Palm Oil (RSPO). This...

Turnaround report: McDonald’s problems quantified; Subway’s big plans; industry image setbacks

By Peter Romeo on Sep. 02, 2015

A weekly weigh-in on notable comeback campaigns.

McDonald’s take on a healthier breakfast sandwich

By Sara Rush Wirth on Apr. 12, 2016

The chain is continuing its test of better-for-you options for the morning meal.

Leadership

Ed Doherty makes his own luck

By Peter Romeo on Nov. 14, 2016

Ed Doherty insists his success as a restaurant franchisee is a tale of phenomenal luck, starting with the purchase of his first restaurants in 1985.

Marketing

6 memorable restaurant ‘screw you’ moves

By Peter Romeo on Feb. 23, 2017

Sometimes the gloves come off in restaurant marketing campaigns. Here are a few of the standout brawls.

Marketing

3 lessons from social media this week

By Lisa White on May 17, 2017

From spinning a losing streak to knowing when to lay low, here are some recent lessons operators have learned on social media.

Consumer Trends

What flavors do consumers want now?

By Brett Dworski on Oct. 24, 2017

Diners continue to seek spicy flavors and out-there combinations.

Operations

This week’s 5 head-spinning moments: Matters of scale

By Peter Romeo on Feb. 02, 2018

Developments that turned heads this week in the restaurant business, including a tax revelation from the Golden Arches, were astounding in the breadth of their size and scope.

NYC soda cap could prove a boon for bundlers, study finds

By Restaurant Business Staff on Apr. 15, 2013

The web is buzzing over a just-released finding that New York City’s suspended ban of large soft drinks could encourage rather than temper soda consumption.

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