McDonald's

McDonald’s launches an employee-centric mobile app

By Jonathan Maze on Jan. 22, 2020

The Archways to Careers app will help employees match their skills and interests with career opportunities.

McDonald’s reinforces its digital leadership

By Jonathan Maze on Jan. 08, 2020

The company named Lucy Brady its chief digital customer engagement officer and elevated the status of CIO Daniel Henry as it works to bolster its use of technology.

Financing

2 executives accuse McDonald’s of discrimination

By Jonathan Maze on Jan. 08, 2020

A federal lawsuit alleges that the burger giant abandoned the African American market and purged black executives from the company.

Leadership

McDonald’s new CEO works on the brand’s culture

By Jonathan Maze on Jan. 06, 2020

Chris Kempczinski focuses on values amid reports of a “party culture” under ousted predecessor Steve Easterbrook.

Marketing

Value pitches cut through casual dining’s holiday ad clutter

By Peter Romeo on Dec. 20, 2019

A weekly ranking of restaurant chains’ top TV commercials by effectiveness shows consumers responding to value-oriented pitches from casual brands. But limited-service brands fared better with spots promising an experience.

Workforce

Joe Biden calls for unionization of McDonald’s

By Peter Romeo on Dec. 20, 2019

The front-runner for the Democratic Party’s presidential nomination said the chain’s workforce needs to be organized to counter the franchisor’s power.

Financing

How a former McDonald’s franchisee made it in New York

By Jonathan Maze on Dec. 18, 2019

Jim Lewis, who recently sold his New York City-area restaurants, joins "A Deeper Dive" to talk about the brand, his focus on speed and overcoming operations challenges.

Operations