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McDonald's

McDonald’s adds breakfast bowls at more units

By Restaurant Business Staff on Feb. 24, 2016

Greek yogurt makes an appearance, too.

McDonald’s US chief to exit in management shuffle

By Peter Romeo on Aug. 31, 2016

Strategic planning will be shifted to a new hire.

Technology

Mobile apps drive drive-thru innovation

By Dina Berta on Feb. 07, 2017

Some of the customers in the drive-thru lane at a Meatheads restaurant never bother to order at the speaker, knowing their order was taken long before they drove up.

Consumer Trends

The 10 most craveable chain fries

By Jill Failla and Lizzy Freier on Apr. 25, 2017

Customers reveal which restaurant chains’ french fries they deem most likely to spark cravings.

Marketing

This week’s 5 head-spinning moments: Baked, not fried

By Peter Romeo on Sep. 29, 2017

Even the great Carnac couldn't have foreseen the role marijuana is about to play in restaurant sales, and that's just one of the who'd-have-believed-it developments.

Food

3 new items that may be coming to McDonald’s menu

By Patricia Cobe on Jan. 22, 2018

These burger variations are in the chain’s pipeline here and abroad.

Leadership

McDonald’s CEO Steve Easterbrook was paid $21.8M last year

By Jonathan Maze on Apr. 12, 2018

The chain’s executives all received pay hikes after a strong 2017 for the fast-food burger chain.

McDonald

By Restaurant Business Staff on Feb. 18, 2010

OAK BROOK, Ill. (February 16, 2010)—McDonald’s USA recently announced it has selected TheMartin-BrowerCompany, a food and paper distributor for many...

McDonald’s debuts a clothing line, tongue firmly in cheek

Mar. 27, 2015

McDonald’s took an unusual tack this week in its quest for greater relevance to consumers, slating 24 publicity stunts and high-profile media events in 24 hours within 24 cities worldwide. The promotional push was called ImLovinIt24.

3 new c-store attempts to eat your lunch

By Peter Romeo on Mar. 07, 2016

Three chains, including the channel’s dominant force, are going far beyond roller grills to snare more quick-service customers.

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