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McDonald's

McDonald’s scores big with 2-prong pricing

 By Peter Romeo on Jul. 25, 2017

The industry's dominant chain posted a second-quarter jump in same-store sales on the strength of simultaneously discounting and going high end.

Food

This week’s 6 head-spinning moments: Big reveals

 By Peter Romeo on Jul. 28, 2017

Not all the big leaks this week came from Washington. Chipotle, McDonald's and Starbucks had a few doozies, too.

Marketing

Chains make the most of a viral moment on social media

By Lisa White on Aug. 07, 2017

Rather than fight the momentum of a wacky or outlandish social post, some operators are jumping in on the joke.

Technology

This week’s restaurant nightmares: Bad bets

By Peter Romeo on Aug. 23, 2017

Good intentions don't always yield anything approximating good results. And reason doesn't stand a chance against a juicy though absolutely crazy rumor, as Starbucks can attest.

Consumer Trends

This week’s 5 head-spinning moments: Most and least

By Peter Romeo on Aug. 25, 2017

During a summer of extremes, what else could we expect but a week of restaurant mosts and leasts? Here's a sampling.

Workforce

Attract and grow talent with career ladders

By Alaina Lancaster on Aug. 28, 2017

Check out four operators that are sketching out professional pathways for employees.

Beverage

McDonald’s mounts new raid on Starbucks

By Peter Romeo on Sep. 06, 2017

The resurging burger giant is going systemwide with a new line of espresso drinks, updated equipment and a distinct design for McCafe.

Marketing

Mastering social media's new tools: Snapchat

By Benita Gingerella and Lisa White on Sep. 19, 2017

The original disappearing photo and video app is still hitting hard with teens and young adults.

Operations

This week’s restaurant nightmares: Heart stoppers

By Peter Romeo on Sep. 27, 2017

Wait—isn't Halloween still weeks away? That didn't spare restaurants from the sort of scary stories that are usually told around a campfire. The evil this time came from snakes, clowns and liars.

Marketing

This week’s 5 head-spinning moments: Baked, not fried

By Peter Romeo on Sep. 29, 2017

Even the great Carnac couldn't have foreseen the role marijuana is about to play in restaurant sales, and that's just one of the who'd-have-believed-it developments.

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