facebook pixal

Moe's Southwest Grill

Marketing

Restaurants jump on @HiddenCash social media trend

People in big cities have been all abuzz over the hidden cash craze sweeping social media, that all started when a mysterious person (@HiddenCash) began stashing money around San Francisco.

Technology

Restaurant Business tests chain apps

With most chains trying to score valuable real estate on their customers’ phones, the Restaurant Business team took a look at 25 restaurant apps to see what’s working—and what’s not.

Increasingly, operators are turning to real-life test kitchen units and their own customers for help in evaluating the innovations they’re considering.

Scott Redler has no trouble counting the reasons that Freddy’s Frozen Custard & Steakburgers invested in digital menu boards. The chain’s chief operating officer says that in a growing...

Serving customizable Southwest fare in a quirky, fun fast-casual environment

RB's virtual roundtable of restaurant tech execs predicts the platforms and strategies that will spur engagement in the future.

The Tour de Burrito will provide a behind-the-scenes look at how Moe’s menu items are made.

Operators are putting their own spins on the standard romantic dinner.

At Moe’s Southwest Grill, a new item has about a 10% chance of making it from the idea stage to the menu, and the process can take as long as a year.

Now that every restaurant chain seems to have unpublished options for insiders, how are smart brands trying to recapture that mystique and sense of privilege? Read on—but mum’s the word.

  • Page 3