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Moe's Southwest Grill

Marketing

Restaurants jump on @HiddenCash social media trend

 By Kelly Killian on Jun. 06, 2014

People in big cities have been all abuzz over the hidden cash craze sweeping social media, that all started when a mysterious person (@HiddenCash) began stashing money around San Francisco.

Technology

Restaurant Business tests chain apps

 By Sara Rush Wirth and Benita Gingerella on Oct. 30, 2016

With most chains trying to score valuable real estate on their customers’ phones, the Restaurant Business team took a look at 25 restaurant apps to see what’s working—and what’s not.

Operations

Test kitchens in the real world

By Rita Negrete-Rousseau on Feb. 14, 2017

Increasingly, operators are turning to real-life test kitchen units and their own customers for help in evaluating the innovations they’re considering.

Technology

Efficient digital signage is smarter than the average menu board

By Amanda M. Westbrooks on May 25, 2017

Scott Redler has no trouble counting the reasons that Freddy’s Frozen Custard & Steakburgers invested in digital menu boards. The chain’s chief operating officer says that in a growing...

Moe's Southwest Grill

Jun. 11, 2017

Serving customizable Southwest fare in a quirky, fun fast-casual environment

Marketing

The future of social media

By Lisa White on Sep. 14, 2017

RB's virtual roundtable of restaurant tech execs predicts the platforms and strategies that will spur engagement in the future.

Food

Moe’s Southwest Grill launches traveling restaurant

By Restaurant Business Staff on Oct. 19, 2017

The Tour de Burrito will provide a behind-the-scenes look at how Moe’s menu items are made.

Marketing

9 ways restaurants are mixing up Valentine’s Day offers

By Benita Gingerella on Feb. 02, 2018

Operators are putting their own spins on the standard romantic dinner.

Food

Inside Moe's Southwest Grill's new menu lab

By Patricia Cobe on Jun. 21, 2016

At Moe’s Southwest Grill, a new item has about a 10% chance of making it from the idea stage to the menu, and the process can take as long as a year.

Food

Psst—here are the new trends in secret menus

By Benita Gingerella on Dec. 13, 2016

Now that every restaurant chain seems to have unpublished options for insiders, how are smart brands trying to recapture that mystique and sense of privilege? Read on—but mum’s the word.

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