Naf Naf Grill

Leadership

Naf Naf Middle Eastern Grill names Nico Nieto CMO

The experienced marketing professional will lead advertising, loyalty and promotional programs at the 35-unit chain.

Emerging Brands

How the pandemic shifted the strategy for Naf Naf Grill

Greg Willman was the Middle Eastern concept’s first franchisee in March 2020. Now, he’s the chain’s CEO and owner as it works to rebuild.

Naf Naf Grill's CEO called its split with funder Roark Capital a "fit issue" and said the fast casual continues to see interest from franchisees.

Fast-casual chain Naf Naf Grill has parted ways with investor Roark Capital, the restaurant announced Wednesday.

Willman was previously a large Qdoba Mexican Grill franchisee.