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Outback Steakhouse

Marketing

Outback parent Bloomin' Brands names a new CMO

 By Peter Romeo on Jun. 01, 2021

Danielle Vona, a veteran of Sonic and Pepsico, moves up from CMO of Outback.

Financing

Outback Steakhouse owner puts its hopes into Tender Shack

 By Jonathan Maze on Feb. 18, 2021

Bloomin’ Brands is taking its chicken-focused virtual brand national and hopes the concept can help it keep newfound takeout sales.

Marketing

Restaurants are pushing gift card sales, but consumers are slower to respond

By Patricia Cobe on Dec. 04, 2020

Operators are counting on holiday gift cards to boost revenue but sales are down.

Financing

Outback Steakhouse owner Bloomin’ hedges its bets

By Jonathan Maze on Dec. 03, 2020

The company is aggressively developing brands around takeout, but it also insists that casual dining is not dead.

Food

Line extensions blossom from Outback’s iconic Bloomin’ Onion

By Patricia Cobe on Nov. 30, 2020

The chain’s signature appetizer inspired a riff on ribs and chicken.

Financing

New menu helps Outback reclaim 93% of year-ago sales

By Peter Romeo on Oct. 23, 2020

Parent company Bloomin' Brands also revealed that it plans to expand the steakhouse's fast-casual spinoff, Aussie Grill.

Operations

Outback Steakhouse’s virtual sister concept gets a wider test

By Peter Romeo on Oct. 14, 2020

The chicken-centric Tender Shack is expanding into 12 more markets

Operations

Outback's parent tries a virtual chicken restaurant

By Peter Romeo on Sep. 08, 2020

Tender Shack features platters and sandwiches for delivery from a dozen Carrabba's units.

Food

Outback Steakhouse lowers menu prices and adds flexibility to boost value

By Patricia Cobe on Sep. 02, 2020

The updated menu is easier to navigate and offers more cost-conscious choices, according to the casual dining chain.

Financing

Fewer items mean profit improvement for Outback Steakhouse's owner

By Jonathan Maze on Jul. 24, 2020

Bloomin’ Brands sales continued to improve, and it saw little impact on sales as coronavirus spread rapidly in Florida and Texas.

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