6 things women want from LSR loyalty programs
Consumers increasingly expect loyalty programs at limited-service restaurants, and women are key to driving membership usage. New Technomic research unveils six things women in particular want from an LSR rewards program.
Mobile apps drive drive-thru innovation
Some of the customers in the drive-thru lane at a Meatheads restaurant never bother to order at the speaker, knowing their order was taken long before they drove up.