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Papa Murphy's Pizza

Top 500 Chains

Papa Murphy's Pizza

The take-and-bake pizza chain started testing third-party delivery through Amazon

Leadership

Papa Murphy's names Laura Szeliga CMO

The former ProFlowers executive will lead the pizza chain's marketing efforts.

More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.

Technomic looks at consumers’ assessments of more than 60 attributes in order to determine the winners of its annual Chain Restaurant Consumers’ Choice Awards.

The QSR Plus subsegment continues to be a sweet spot, with chains such as In-N-Out Burger and Culver’s scoring well for made-to-order fare served at a value price.

In a recent Technomic survey, customers reveal which restaurant chains offer the most craveable pizzas that they can’t get anywhere else.

DIY pizza is again a growth story, but still a relatively small piece of the pie (only Blaze Pizza has hit the top 200).

The 30-year-industry veteran was hired away from Dunkin' Donuts parent.

The take-and-bake chain aims to convince patrons that ordering a pie can still count as home cooking.

With new outlets providing less of a return, operators are directing capital elsewhere.

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