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Pei Wei Asian Diner


With Chef Jet Tila in the driver’s seat, menu evolution accelerates at Pei Wei

The celebrity chef, now a partner in the fast-casual chain, is energizing and expanding the pan-Asian menu.


Launches of LTOs and new menu items accelerate

The pace of menu development is picking up as stay-at-home orders lift.

From date night dinners to family meals and sweets, restaurants innovate to lure customers.

The former executive of Pei Wei and Cicis is the latest industry veteran to join the leadership team of Craftworks.

Lorne Goldberg, who also owns Pick Up Stix and Mandarin Express, buys another Asian-focused concept.

Niche cuisines are driving chain menu development in the Asian segment.

After a turnaround year, both of the Dine Brands holdings are looking at ways of increasing off-premise sales, particularly catering, and expanding into new types of markets.

Innovation revs up as chains compete to get diners in the door.

The industry now knows what a pile of frozen pizzas were doing inside a Little Caesars, and just how far In-N-Out intends to grow beyond its California roots.

Pei Wei is sparring with its fast-casual rival in an online marketing campaign highlighting menu transparency.

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