Pei Wei Asian Diner


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Restaurants are tapping menu psychology tactics when constructing their menus and menu boards.

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Pei Wei Asian Diner

Along with appointing a new CEO, the sister of P.F. Chang’s expanded its menu

The fast-casual sibling of P.F. Chang's serves made-to-order Pan-Asian favorites in a quick setting

The limited-service Asian/Noodle category is small, at less than $4.6 billion, but fast-growing.

The longtime chain marketer will be the first to hold the position, a reflection of the concept's growth plans.

Former NPC COO John Hedrick quietly joined the chain last month.

The Pei Wei kitchen takes menu testing out of its headquarters and into guests’ hands, reducing corporate bias, says Clay Dover, CMO of the P.F. Chang’s offshoot.

A look at the casual-dining chains satisfying consumers with their dine-in services, but not doing quite as well with takeout.

With most chains trying to score valuable real estate on their customers’ phones, the Restaurant Business team took a look at 25 restaurant apps to see what’s working—and what’s not.

Ralph Bower brings more than 25 years of chain experience to the 17-unit upstart.

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