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Pei Wei Asian Diner

ID NEWS: DMA awarded new contract by P.F. Chang

Distribution Market Advantage (DMA), Schaumburg, IL, has agreed to a new three-year distribution contract with P.F. Chang's China Bistro and Pei Wei Asian...


P.F. Chang’s new system provides real-time guest communication

P.F. Chang’s will have the ability to message members of its guest loyalty program in real time through a new software package that ties together the casual chain’s backend web capabilities.

Ralph Bower brings more than 25 years of chain experience to the 17-unit upstart.

The Pei Wei kitchen takes menu testing out of its headquarters and into guests’ hands, reducing corporate bias, says Clay Dover, CMO of the P.F. Chang’s offshoot.

The limited-service Asian/Noodle category is small, at less than $4.6 billion, but fast-growing.

Restaurants are tapping menu psychology tactics when constructing their menus and menu boards.

SCOTTSDALE, AZ (June 16, 2011)—P.F. Chang’s China Bistro® has renewed its partnership with Distribution Market Advantage, Inc. (DMA) by entering into a...

The system was added chainwide after an investment in other tech.

With most chains trying to score valuable real estate on their customers’ phones, the Restaurant Business team took a look at 25 restaurant apps to see what’s working—and what’s not.

Former NPC COO John Hedrick quietly joined the chain last month.

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