Pei Wei Asian Diner

Fine-tuning guest feedback

By Kelsey Squire on Feb. 14, 2017

The Pei Wei kitchen takes menu testing out of its headquarters and into guests’ hands, reducing corporate bias, says Clay Dover, CMO of the P.F. Chang’s offshoot.

2017 Top 500: Asian-noodle chains

By Restaurant Business Staff on Jun. 06, 2017

The limited-service Asian/Noodle category is small, at less than $4.6 billion, but fast-growing.

Food

10 hacks for redesigning your menu

By Lizzy Freier on Jun. 19, 2017

Restaurants are tapping menu psychology tactics when constructing their menus and menu boards.

PF Chang's Renews Partnership with DMA

By Restaurant Business Staff on Jun. 16, 2011

SCOTTSDALE, AZ (June 16, 2011)—P.F. Chang’s China Bistro® has renewed its partnership with Distribution Market Advantage, Inc. (DMA) by entering into a...

Pei Wei adds Apple Pay

By Peter Romeo on Aug. 04, 2015

The system was added chainwide after an investment in other tech.

Technology

Restaurant Business tests chain apps

By Sara Rush Wirth and Benita Gingerella on Oct. 30, 2016

With most chains trying to score valuable real estate on their customers’ phones, the Restaurant Business team took a look at 25 restaurant apps to see what’s working—and what’s not.