Pei Wei Asian Diner


Fine-tuning guest feedback

The Pei Wei kitchen takes menu testing out of its headquarters and into guests’ hands, reducing corporate bias, says Clay Dover, CMO of the P.F. Chang’s offshoot.

2017 Top 500: Asian-noodle chains

The limited-service Asian/Noodle category is small, at less than $4.6 billion, but fast-growing.

Restaurants are tapping menu psychology tactics when constructing their menus and menu boards.

SCOTTSDALE, AZ (June 16, 2011)—P.F. Chang’s China Bistro® has renewed its partnership with Distribution Market Advantage, Inc. (DMA) by entering into a...

The system was added chainwide after an investment in other tech.

With most chains trying to score valuable real estate on their customers’ phones, the Restaurant Business team took a look at 25 restaurant apps to see what’s working—and what’s not.

Former NPC COO John Hedrick quietly joined the chain last month.

The fast-casual sibling of P.F. Chang's serves made-to-order Pan-Asian favorites in a quick setting

Jim Lebs is the latest addition to the fast casual’s executive team.

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