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Customers band together virtually to bring back fan favorites

The pressure is mounting on Twitter and Change.org for chains to return popular menu items.


At Popeyes, 2020 really was the year of the chicken sandwich

The chain’s system sales rose 20% last year. Much of that was on the strength of its new chicken sandwich. Those sales aren’t slowing down.

The chain is introducing a Cajun Flounder Sandwich, but it is also testing a return of chicken nuggets.

With so many chains introducing new chicken sandwiches, we decided to test some of the biggest. The first one: Popeyes.

The chicken chain, saying it is taking the side of retail investors over Wall Street hedge funds, is giving away chicken tenders as part of a promotion related to the Reddit-driven stock surge.

Taste Tracker: Jack in the Box spotlights chicken, Popeyes offers beignets, Cousins regionalizes subs and operators toast 2021 with new cocktails.

The chains will add new technology to more than 10,000 North American restaurants by mid-2022 as drive-thrus become more important to fast-food chains.

The chicken chain’s same-store sales rose 19.7% last quarter even as its sister chains both continued to see declines.

Consumers are most likely to purchase familiar favorites in 2020.

One year later, Popeyes’ post on its chicken sandwich has proven to be a singular event in the industry’s history, pushing it to a poultry-centric future, says RB’s The Bottom Line.

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