Qdoba

Marketing

6 ways to promote National Burrito Day

By Patricia Cobe on Apr. 04, 2018

Chains are celebrating the tortilla-wrapped icon with a variety of themed deals.

Consumer Trends

The 10 restaurant nachos consumers crave most

By Patricia Cobe on Apr. 27, 2018

Just in time for Cinco de Mayo, consumers reveal their top restaurant chains for the Mexican favorite.

Marketing

7 indulgences aimed at busting New Year's resolutions

By Jackson Lewis on Jan. 11, 2017

As consumers try to meet their healthier eating pledges, some operators are bucking the trend and offering indulgent fare.

Set up a wellness program for restaurant employees

By Restaurant Business Staff on Dec. 31, 2012

Obamacare is here to stay, so it’s time to get serious about planning. For many restaurants, there’s no escaping the rising costs that come with shouldering a greater share of employees’ health-care coverage. But there are ways to manage the burden and minimize its impact, including one strategy common in other industries: employee wellness programs.

Free 'extras' now on menu at Qdoba

Oct. 03, 2014

The Mexican fast-casual chain is now providing condiments and mix-ins like guacamole and queso for no extra charge.

Leadership

The synergist: Steve DeSutter

By Peter Romeo on Nov. 10, 2014

Franchisees are known to worry when their franchisor has multiple and potentially competitive brands in its fold. How do they know the secrets and strengths of their chain won’t be shared with a sister operation, undercutting the distinction of where they’ve plunked considerable money?

Roark Capital invests in a fast casual specializing in Middle Eastern food

By Peter Romeo on Jun. 10, 2015

The infusion of growth capital marks what the Carl’s Jr. and Arby’s parent says is the first growth concept in its extensive restaurant portfolio.

Qdoba banks on “the Quentessa” to combat Chipotle

By Restaurant Business Staff on Oct. 14, 2015

To break away from perceptions as the second-best burrito shop, Qdoba leans on a new customer persona in preparation for a redesign.

The big business of franchising

By Sara Rush Wirth on Oct. 15, 2015

Top franchise companies are driving growth, finds researcher Technomic's Top 400 Franchise Report. The 200 largest franchisees grew sales 8.2 percent in 2014, 2.5 times the rate of the Top 500 chains. Unit growth among these companies, too, was three times higher than their franchisors.

Qdoba rebrands as Qdoba Mexican Eats

By Kelsey Squire on Oct. 28, 2015

The fast casual dropped “Grill” from its name as part of an effort to take the brand in a “bold, new direction.”

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