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Rock Bottom Restaurant & Brewery

How to plan a grand opening

There’s not a lot of media efficiency in advertising, says Marilyn Davenport, director of marketing for the Louisville, Colorado-based Rock Bottom Restaurant & Brewery. So when she mobilizes her team to open a new location, public relations is a huge part of the marketing plan.

Rock Bottom Restaurant & Brewery

A brewpub chain offering bistro-style fare along with a variety of proprietary beers from an on-site microbrewery

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