Rock Bottom Restaurant & Brewery

Marketing

Cashing in on the eclipse

As the skies darken, restaurants are lighting up with specials.

Not for women only

Micro-brewers may have originally tapped into seasonal fruit beers to tempt female patrons, but men are drinking them, too.

More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.

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