Shake Shack

Financing

5 trends likely to drive restaurant sales into 2016

Halfway through 2015, prognosticators already are predicting what the industry can expect next year. Here are five trends that Technomic highlighted during its recent event in Chicago.

Shake Shack debuts a chicken sandwich

The burger chain brought The ChickenShack on board its menu at three Brooklyn, N.Y., locations, following much speculation that chicken was next on the concept’s list.

This longtime CEO and pioneer in the fast-casual realm grew a family business to one of the top better-burger chains in the U.S. through dedication to the brand’s roots.

The strategic alliance calls for Meyer to assist in the fast-casual salad chain’s expansion beyond California.

The burger chain, known for a streamlined menu with few frills, has followed up its recent foray into chicken sandwiches with The Roadside Burger.

Buoyed by its Q2 performance, the fast-casual burger company raised its guidance for the rest of the fiscal year and plans to add more domestic units.

The proactive increase was part of the company’s forward-looking approach to climbing minimum wages, execs said.

After recent LTO successes, the chain is adding a lobster roll-hamburger hybrid to its menu.

Independent burger concepts are growing at a faster rate than chains, recent data shows.

The burger chain’s attempt to trademark the name of its new Chicken Shack sandwich was denied, as the phrase was deemed too closely related to a local chain of chicken restaurants titled Chicken Shack.

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