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Shake Shack

Shake Shack eyes broader breakfast business

 By Restaurant Business Staff on Jul. 14, 2016

The high-flying fast casual is adding a.m. offerings at its first unit outside of an airport or train station.

Marketing

3 unwritten rules of food porn

 By Alaina Lancaster on Oct. 03, 2016

Good lighting and delicious-looking food are givens for attracting foodie eyeballs. But here are a few lesser-known best practices.

Investors bet Shake Shack will turn chicken

May 22, 2015

A patent application for the term “chicken shack” convinced many on Wall Street that the high-flying burger chain is about to spin off a new concept devoted to chicken. But closer examination suggested the phrase is more likely to be used for a new Shake Shack menu section.

Food

Restaurants go farther afield with new customer lures

By Peter Romeo on Oct. 31, 2016

Some of the latest LTOs and menu additions underscore the willingness of even mass-market brands to experiment.

Financing

5 trends likely to drive restaurant sales into 2016

By Patricia Cobe on Jun. 29, 2015

Halfway through 2015, prognosticators already are predicting what the industry can expect next year. Here are five trends that Technomic highlighted during its recent event in Chicago.

Food

Psst—here are the new trends in secret menus

By Benita Gingerella on Dec. 13, 2016

Now that every restaurant chain seems to have unpublished options for insiders, how are smart brands trying to recapture that mystique and sense of privilege? Read on—but mum’s the word.

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